THE INTEGRATED DIGITAL BRANDING AND MARKETING CAMPAIGN
THE INTEGRATED DIGITAL BRANDING AND MARKETING CAMPAIGN
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I AM MFI: A BATCH 12 TRIBUTE
I AM MFI: A BATCH 12 TRIBUTE
DESCRIPTION
DESCRIPTION
The marketing campaign plan will consolidate the following projects and activations. Leading to a single-minded BRANDING AND IMAGING CAMPAIGN:
MFI Marketing Plans
Alumni Projects and campaigns
Industry Partners
OUR OBJECTIVE
OUR OBJECTIVE
To HELP MFI thrive beyond 50 years.
WE SAW AN OPPORTUNITY
WE SAW AN OPPORTUNITY
To showcase MFI's world-class technical skills education and training.
MFI is one of the best training institute in the Philippines. Offering application over theory skills and values. Thus, graduates are networked with reliable industry partners, leading the students to immediate possible work.
MFI graduates are TECHNICALLY-SKILLED, WORK READY.
OUR SOLUTION
Through a partner and experienced marketing experts Filipino Development Programs, Inc. (FDP Inc.), we will assist MFI by proposing creative executions and supervise a commissioned creative production team in creating and executing plans.
Create a BRAND BIBLE for MFI to use for years to come.
THE 6-MONTH JOURNEY
THE 6-MONTH JOURNEY
Roll out of Small scale multi-branding promotions for products targeting different customers and MFI Kick-off. Application of project with MFI Marketing May to August 2022 onwards.
IN PARTNERSHIP WITH:
IN PARTNERSHIP WITH:
Filipino Development Programs, Inc.
The Donors and Sponsors
Primary Stakeholders
PROJECT COMMITTEE MEMBERS:
Tony Samano
Marz Nery
Fido Santiago
Hernan Villamor
Glenn Gatus
Anna Tacadena
Michael Flores - Batch 13
Ricky Remojo - Batch 13
DELIVERABLES:
DELIVERABLES:
MFI Jingle
Marketing Calendar
Brand Style
Brand Bible
Leitmotif/Scoring
Branding Cascade
Weekly Updates via Viber
MFI Merchandise
ART CARDS
ART CARDS
MFI NEW SOUND AND LYRICS
MFI NEW SOUND AND LYRICS
Download a detailed copy of the project by clicking the download button below:
Download a detailed copy of the project by clicking the download button below:
I AM MFI B12 Project - Made with Clipchamp (3).mp4Page updated
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